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Personal Brand

Personal brand is what people say about you when you’re not in the room or online. Make sure what they say is good.

"Show who you are."

THIS COURSE INCLUDES:

23 BITE-SIZED VIDEOS WITH ACTIONABLE LEARNING TAKEAWAYS

ACCESS ON MOBILE, TABLET & WEB

DOWNLOADABLE RESOURCES

PROFESSIONALLY FILMED AND SCRIPTED VIDEOS

CONTENT DELIVERED BY OUR EXPERT INSTRUCTORS

Course content

What Is Personal Brand?

  • What is Personal Brand?
  • Personal Brand is what others say about you when you're not in the room. This course of videos is about making sure what they say is favourable...

Personal Impact, Image and Brand - The Differences

  • Personal Impact, Image and Brand - The Differences
  • This video is a reminder of how Personal Brand differs from Personal Impact and Personal Image...

How To Be Perceived Well

  • How to be Perceived Well
  • Virtually everyone wishes to be perceived well. Here are some steps you can take to start the process...

The Laws

  • The Law of Authenticity
  • Everyone likes people who are authentic. This video explores this idea...

  • The Law of Reputation
  • Every action and interaction will affect a person's reputation either positively or negatively. Here are some tips around how to nurture and protect your reputation...

  • The Law of Distinction
  • Many business people try to be quite good at most things but forget to be truly outstanding at one or two key skills that would really make them stand out...

  • The Law of Goodwill
  • The law of goodwill is about building effective partnerships through generosity and reciprocity...

  • The Law of Visibility
  • To be successful, your personal brand must be seen over and over again, until it imprints itself on the consciousness of its domain or sphere of influence...

  • The Law of Leadership
  • Leadership is for everyone and anyone can work to exhibit leadership behaviours to help them become the leaders of tomorrow...

  • The Law of First Impressions
  • It's well known that a strong first impression can really help oil the wheels of a good relationship. This video explains how to create the best possible first impression...

Creating Your Brand

  • Creating Your Brand
  • Individual values lie at the foundation of any effective personal brand and this video discusses why it's important to choose yours carefully...

Leadership Communication

  • Accountability
  • Accountability—in the communications sense— means taking responsibilityfor what you say. It also means doing what you say you’ll do, taking and not passing the buck.

  • Adaptability
  • This video helps you understand what adaptability means and has some tips to help you develop this skill.

  • Authority
  • We’re influenced by people in authority all our lives, and there’s some authority we like and some we don’t. Authoritative communicators are influencers, not brow-beaters...

  • Balance
  • The best managers stay in control of themselves and their emotions; they stay balanced...

  • Cognisance
  • Cognisance is a combination of how a person feels, and understanding the effect they have on those around them...

  • Delegation
  • At the heart of genuine delegation is the word trust...

  • Insight
  • You have to understand your team members in order to manage them well...

  • Motivation
  • Successful leaders are successful motivators and the key is your workplace attitude...

  • Networking
  • Networking is the ability to form and sustain close working relationships with everyone in your team...

  • Objectivity
  • We are unbiased and objective when we are not influenced by personalfeelings, interpretations and prejudices.

Actions

  • Actions
  • Building your Personal Brand is a lifelong pursuit. But this final video reminds us there are some simple ways that you can get started.

Learning outcomes

  • The 7 laws of personal branding
  • How to create your personal brand
  • What you need to do
  • How you need to be

Personal Brand

Featured Instructors

Meet our expert instructors who are featured in these videos to take you on your personal learning journey. They have written and designed this course using their extensive experience to provide you with actionable learning takeaways.

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